DBOY MUZIK RADIO

Why do you have to put your FREE mixtape on Datpiff if you have a website? You're just drawing traffic to Daftpiff and making them money.

Many independent rappers have come to the conclusion that putting their mixtape on Datpiff is the industry standard. But the fact is they are just following the crowd.

Datpiff or any other mixtape website will post your mixtape in order to draw traffic to their site with the expectation of selling ads based on that traffic, etc

Some rappers feel that by only posting their mixtapes on Datpiff they are using Datpiff's market to build their own brand.

However, that's not necessarily true. There are several hundred mixtapes on Datpiff that have less than 100 views. There is nothing but clutter on that site and your mixtape will more than likely get lost in the clutter.

By putting your mixtape on your own website you will be able to draw traffic there, whereby you can perhaps sell merchandise, sell ad space, sell a bonus single, etc.

I say put your mixtape on your own website first and then post it on as many other sites as possible. However, when you promote the mixtape promote it a way to drive traffic mainly to your website.

By Jesse Atkinson, CEO of Urban Threshold Inc. and Founder of The A&R Power Summit and The Underground Music Awards

(THE BIG DIFFERENCE BETWEEN URBAN THRESHOLD AND SOME OF THOSE OTHER PROMOTERS IS THAT THEY DROP NAMES AND WE DROP KNOWLEDGE!)