|Posted by DOWBOY on May 4, 2012 at 10:35 AM|
The fact is that Successful Independent artists promote themselves, book their own shows, sell their own CDs, and establish relationships directly with fans.
It defeats the purpose of developing a real brand by constantly paying for services that get you stat boosts on Datpiff, Twitter, Facebook, Youtube etc.
I can understand paying for stat boosts a few times but not constantly. Boosts can be used to position yourself, but you still need to develop REAL FANS. When artists pay for number boosts, they usually put little investment or little effort into genuine promotion to spur growth and visibility.
Furthermore, if you have inflated stat numbers but low fan engagement, for example low CD purchases or low showcase ticket sales, then that's a failure in of itself.
Moreover, paying for stat boosts EVERY TIME you drop a new project just gives a false impression of growth when in fact your movement may be stagnant. It makes more sense to get on your grind, get a plan, get a budget and build your brand via grassroots marketing one fan at a time.
Invest in a solid Music Marketing Plan which includes Online Promo, PR/Publicity, E-Blasts, Video and Radio Promo, concert/Shows, Press Releases and Street Team/Club Promo.
Hire a good PR person with proven relationships with bloggers, websites, and print media, which will allow more national access to your movement. It's not cheap but it pays off a lot more in the long run.
Equally important, it should be noted that Major Record Labels themselves are even known to buy back their own releases to boost sales. However, if indie artists want to survive and grow their business, then it's best for them to develop real fans who will buy their music or pay to come see them perform. You have to make moves, document your moves and then inform the public about your movement. Utilize Press Releases and E-Blasts to inform fans. Indie artists need to stop mimicking major artists and just keep it authentic.
And always remember that the key to creating a genuine "Buzz" starts with having a GREAT PRODUCT. Without that everything else is moot. In order to create a successful genuine movement, you must treat your music career like it's a business.