|Posted by DOWBOY on May 4, 2012 at 10:30 AM|
Written by Jesse Atkinson, Founder of The A&R Power Summit and The Underground Music Awards
BOOST MARKETINGLately, there has emerged a myriad of companies that advertise "Boost Marketing."
What is Boost Marketing? Boost marketing, which is also known as "Short Cut Marketing," involves enhancing the numbers of an artist's statistics to give the appearance of increased traffic. Oftentimes the stat boosts are not real but are falsely manufactured.
Several companies advertise that they can get an artist thousands of Twitter followers or Facebook Fans, etc. They also advertise that they can increase the Youtube numbers on an artist's music video.
Many rappers and singers believe that Boost Marketing can give them leverage or an edge in the marketplace. Additionally, many artists believe that by boosting their stats, it will attract major labels and possibly get them a recording deal.
But the major record labels want to do business with artists who have PROVEN MOVEMENTS. They not only want your MUSIC, they want your FANS as well!.
Record label executives can see right through the manufactured stats. When an artist's music video has 500,000 views on Youtube with 12 likes and one comment, then something is not adding up.
With the emergence of "Boost Marketing," nowadays some rappers have movements that are faker than a $3 dollar bill.